UNIT 12:
INTERNATIONAL MARKETING
Page 15: Vocabulary Collocations
A.
Complete these statements with
suitable expressions from the box.
1.
Because of tight monetary regulations company profits could not be taken out of the
country.
2.
Red tape and other examples of government
bureaucracy hinder a company’s entry into a market.
3.
The country is attractive to
exporters because it has enjoyed political stability for
the last 50 years.
4.
The purchasing behavior of consumers
can be described as their buying habits.
5.
The economic situation is improving leading to a rise in employment.
6.
Income distribution is a term
used by economists to describe how wealth is shared in a country.
B.
Discuss these questions.
1.
What are some of the main benefits of
political stability?
·
Tax system would be consistent with the minor changes.
·
Investment would be consistent.
·
Progress will be consistent and flow of benefits to the public without
much change for decades.
2.
How would you describe the present
economic situation of your country compared to 10 years ago?
That the economic
situation is much different than the currently Crisis Happened in 1998 first. Jokowi
even Mentioned Economic growth in the third quarter 2015 can reach 4.85 percent
and inflation Year-End can be pressed Up Down 4 Percent.
3.
Is it possible to achieve equal
income distribution in a country? Explain why or why not.
No, because in my country are not evenly distributed education and employment
is not yet widespread. And then, there was unemployment causing lower income
compared with other countries.
C.
Look at the words and phrases below.
Underline the odd one but.
1.
d.) Declining market
2.
c.) Promotion
3.
b.) Market research
4.
c.) Domestic market
5.
b.) Withdraw a product
6.
a.) Slogan
7.
d.) Manufacturer
D.
Complete this exercise and the
compare answers with a partner.
1.
Give an example of an expanding
market in your country.
2.
Give some examples of products or
services which are targeted at niche markets.
Example might
include top-of-the range cars, life-coaching, etc.
3.
Another name for a home market is a domestic market.
4.
If a product has a design fault a
company may decide to withdraw it,
correct the fault and relaunch it at a later date.
5.
‘Just do it’ is an example of a slogan.
6.
What’s the difference between a
retailer and wholesaler?
A retailer sells to general
public, a wholesaler sells to a retailer, usually in large quantities.
Page 16: Reading
A.
Answer these questions.
1.
Which hot drink are popular in your
country?
Coffee and tea.
2.
What is your favorite hot drink?
Hot chocolate.
3.
Which five words do you associate
with coffee?
Good, enjoyable,
fresh, not sleepy, perfectly.
Page 17: Reading
B.
Read the article quickly and identify
the country or countries where the statement is true.
1.
People in this country would rather
drink tea than coffee. Chile
2.
People in this country would rather
drink instant coffee. Peru
3.
In this country coffee is usually
free after dinner in restaurants. Mexico
4.
In this country people drink 345 cups
of coffee a year. US
5.
In this country people drink 4kg of
whole or ground coffee beans per year. Argentina, Peru.
C.
Answer these questions.
1.
Where and when did Starbucks begin?
Pike place market,
Seattle in 1971.
2.
How many stores does it own in
a.)
North America? 3,907
b.)
The rest of the world? 437
3.
How many stores does it allow others
to operate in
a.)
North America? 1,378
b.) The
rest of the world? 1,180
4.
Which overseas market did Starbucks
enter first?
Japan
5.
In what sort of places can you find
Starbucks’ sales-point?
Airline offices,
sport stadiums, hotels, bookshops.
6.
According to the article what four
problems has Starbucks had?
Home market saturation, bad
experience in Japan, security problem in Israel, opposition from anti -
globalization movement.
D.
Which of the following verbs can form
a word partnership with a) a product, b) a market?
|
a Product
|
a Market
|
|
License
|
Phase out
|
|
Introduce
|
Penetrate
|
|
Withdraw
|
Saturate
|
|
Launch
|
Retreat from
|
Page 18: Language review
A.
Find noun phrases in the article on
page 16 which have similar meanings to the phrases below.
1.
The key facts about someone who buys
goods or services. Consumers
2.
The activity of visiting outlets that
sell hot beverages to a lot of people. Mass market
3.
Places that sell unusual products
that are different in some why. Supermarket
4.
The amount of goods or materials used
by each person in a particular period of time. Capital consumption
5.
A group of people trying to stop
international companies controlling the world economy. Anti-globalization
B.
One word in each group does not make
a compound noun with the word in bold. Cross it out.
1.
Marketing campaign / budget / leader / strategy
2.
Market research / survey / check / sector
3.
Product market / range / features / manager
4.
Advertising campaign / exchange / agency / slogan
5.
Brand awareness
/ loyalty / image / contract
6.
Sales figures
/ condition / forecast / targets
7.
Price promotion
/ rise / product / range
C.
The words in each of the noun phrases
below are in the wrong order. Write the phrases in their correct form.
1.
Impressive figures sales really
Sales figures really
impressive.
2.
Department new public relations
New public relations
department.
3.
Highly research market ambitious
programmer
Research market
programmer highly ambitious.
4.
Overseas expanding operations
Expanding overseas
operations.
5.
Rapidly sheet balance improving
Balance sheet
improving rapidly.
6.
Extremely rate exchange volatile
Rate exchange extremely
volatile.
7.
Highly marketing report confidential
Marketing report highly
confidential.
UNIT 13:
BUILDING RELATIONSHIPS
Page 23: Vocabulary
A.
The verbs below are often used with
the word relations. Use them to complete the table.
|
Positive meaning
|
Negative meaning
|
|
Build up relations
|
Break off relations
|
|
Cement
|
Cut off
|
|
Foster
|
Disrupt
|
|
Develop
|
Endanger
|
|
Encourage
|
Jeopardise
|
|
Establish
|
Damage
|
|
Improve
|
Sour
|
|
Maintain
|
Undermine
|
|
Strengthen
|
|
|
Promote
|
|
|
Restore
|
|
|
Resume
|
|
B.
Choose the correct verb in each
sentence.
1.
Sales staff who are impolite disrupt / damage
the reputation of a company.
2.
We are planning to promote / establish
branch offices in Singapore.
3.
By merging with a US company, we
greatly strengthened
/ maintained our sales force.
4.
Our image has been fostered / undermined
by poor after-sales service.
5.
Thanks to a new communications
system, we are souring / improving relations
with suppliers.
6.
A strike at our factory resumed / disrupted production for several weeks.
7.
We could not agree on several points
so we broke off /
cut off talks regarding a joint venture.
8.
The success or our new product launch
we resumed / jeopardized by an unimaginative advertising campaign.
9.
In order to gain market share in
China, we are building
up / cutting off a sales network there.
10. Relations
between the two countries have been endangered
/ fostered by
official visits and trade delegations.
C.
Match the following sentences halves.
Then make five more sentences with the verbs in exercise A and B.
1.
E
2.
D
3.
B
4.
A
5.
C
Page 24: Reading
A.
What area of business do you think
the company America International Group (AIG) is involved in? is it a
a.)
Tobacco?
b.) Insurance?
c.)
Oil?
B.
What do the following numbers in the
article refer to?
166 :
AIG’s capitalization in billion dollars
1992 :
the year that AIG became the first foreign insurer to be allowed into China
1919 :
the year that AIG was founded.
80,000 : the number of people employed by AIG
130 :
the number of countries in which AIG has affiliated agents
C.
Who are the following people
mentioned in the article: Maurice
Greenberg, Cornelius Vander Starr, Edmund Tse?
Maurice
Greenberg : the
chairman of AIG.
Cornelius
Vander Starr : an America entrepreneur, the founder of AIG.
Edmund
Tse :
the man who runs AIG’s Asian operation and life insurance worldwide.
Page 26: Language review
A.
B.
C.
Rephrase these comments using the
multi-word verbs from exercise A.
1.
We can’t hold the meeting tomorrow.
We’ll have to call the meeting off tomorrow.
2.
Let’s have the presentation next week
– we’re too busy at the moment.
Let’s put
off the presentation until next
Sunday.
3.
We always know our supplies will meet
their deadlines.
We know our suppliers will never let us down / we
can count on our suppliers to meet the deadlines.
4.
We have now established a first class
distribution network in Europe.
We have now set up a first
class distribution network in Europe.
5.
Could you please prepare a contract
as soon as possible?
Could you please draw up a contract
as soon as possible.
6.
Could you fix a meeting with them for
next week?
Could you set
up a meeting with them for the next week.
7.
We’ve kept the same market share as
we had last year.
We’ve held
on the same market share as we had
last year.
8.
The new sales manager is very popular
with his team.
The
new sales manager gets on really well with this
team.
UNIT 14:
CULTURE
Page 99: Vocabulary
A.
Different companies have different
cultures and ways of working. Complete these sentences with the words in
brackets.
Dress (uniforms / casual Fridays /
weekend clothes)
1.
We don’t have to wear business suits
at the end of the week. My company has a system of casual Fridays.
2.
In many banks, staff can’t wear what
the like. They have to wear uniforms.
Time keeping
(flexible hours / part-time / shift work)
3.
For two weeks each month, I work at
night. I can’t sleep during the day. I hate shift work.
4.
We have a flexible hours system in our office. Some people work from 9 a.m to
5 p.m.; others work from 10 a.m to 6 p.m.
Time off
(childcare / annual leave / public holiday)
5.
I am so busy at the moment that I
worked on new years day, which is a (n) a public holidays.
6.
How many days’ annual leave
do you get in your company?
Reporting
procedures (written report / face-to-face / e-mail)
7.
We often speak on the phone but never
face-to-face.
8.
He sends us a (n) a written report
in the post each month.
Types of
meeting (informal / formal / social)
9.
Our department starts everyday with a
(n) an informal
meeting. It is very relaxed.
10. Companies
have an Annual General Meeting (AGM) once a year. It is a very formal meeting, with a lot of people.
Names (job
title / first name / family name)
11. In
some countries, the company culture is formal. Staff use family names
when they speak to each other.
12. What’s
your job title now? Are you ‘Chief Executive’?
B.
Would you like to work for an
organization which has:
I would like to work for an organization which has uniforms and flexible
hours. Because I think wear a uniforms look neater and flexible hours.
Page 101: Language focus 1
A.
Complete these sentences using should
or shouldn’t and a phrase from the box.
1.
Our online business is bad.
We should develop a
better website
2.
Our team is working too many hours.
We should speak to
our boss.
3.
The meeting is very important.
We shouldn’t be late.
4.
She wants to visit a lot of customers
in Spain.
She should stay
three days.
5.
We have to cut costs.
You shouldn’t buy an
expensive a computer.
B.
Give the opposite advice by using
should, shouldn’t or I don’t think.
1.
I think he should go to Paris next
week.
I don’t think he
should go to Paris next week.
2.
You should buy a franchise.
You shouldn’t buy a
franchise.
3.
She shouldn’t take the customers to
an expensive restaurant.
She should take the
customer to an expensive restaurant.
4.
I think we should launch the new
product now.
I don’t think you
should launch the new product now.
5.
My boss think it is too late to send
the report now.
My boss doesn’t
think it is too late to send the report now.
6.
We should order online.
We shouldn’t order
online.
Page 102: Reading
A.
Match the word to their meanings. Use
a good dictionary to help you.
|
1.
|
Franchise
|
(b)
One company allows another company to sell its good or services.
|
|
2.
|
Franchisee
|
(e) A person or group of people who can sell
another company’s good or services.
|
|
3.
|
Adapt
|
(d) charge
|
|
4.
|
Outlet
|
(a)
A shop or other place to buy things.
|
|
5.
|
Chain
|
(c) A number of shops owned by the same company.
|
B.
Which of these companies do you think
have franchises?
McDonald’s
C.
Read the article about a fast-food
chain in Japan. Mark each statement true or false.
1. Subway
has 14.000 outlets in Japan. False
2.
McDonald’s is the biggest fast-food
chain in America. False
3.
A lot of Subway franchises failed
because the Japanese don’t like fast food. False
4.
The company said to Mr. Ono, ‘Thank
customers when they leave the shops’. False
5.
Subway ran a lot of advertisements. False
6.
Mr. Ono’s store was not successful. True
7.
Mr. Ono took a lot of holidays. False
8.
Mr. Ono has a new job. True
Page 103: Language focus 2
A.
These questions were asked on a plane
journey. Which does a flight attendant ask, and which does a passenger ask?
1.
Could I have another drink, please? Passenger
2.
Would you out your seat up, please? Flight attendant
3.
Would you like a newspaper? Flight attendant
4.
Could you show me how to turn on the
light, please? Passenger
5.
Would you like another drink? Flight attendant
6.
Could I have the chicken, please? Passenger
7.
Would you like coffee or tea? Flight attendant
8.
Could you fasten your seat belt,
please? Flight
attendant
9.
Could you help me find the movie
channel, please? Passenger
10. Would
you like any duty-free goods? Flight attendant
B.
C.
You are at a hotel reception desk.
Use the verbs in brackets to make polite requests.
1.
You want to make a phone call. (use)
Could I use the
phone, please?
2.
You didn’t hear that. (say)
Could you say that
again, please?
3.
You want a taxi. (call)
Could I call a taxi,
please? / could you call me a taxi, please?
4.
You don’t know the way to the
station. (tell)
Could you tell me
the way to the station, please?
5.
You want to pay by credit card. (pay)
Could I pay by
credit card, please?
6.
You want to go to a good restaurant.
(recommend)
Could you recommend a
good restaurant, please?
7.
You need a map of the city. (have)
Could I have a map of the
city, please?
Page 105: Writing
Subject : New
office equipment
Date :
06 January 2017
Participants :
JS, CBM, KG
|
Agenda Item
|
Decision
|
Reason
|
Action
|
|
New
LCD projector
|
Agreed
|
Because LCD projector has
been damaged and is not proper to use.
|
JS
to buy by 10/5
|
|
New
computer
|
Agreed
|
Because
computer to employed not good, must upgrade to good.
|
CBM
to check computer by 10/5
|
|
New
photocopy machine
|
Agreed
|
Because
photocopy machine has been damaged and is not proper to use.
|
JS
to buy by 10/5
|
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